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Paired with a nude lip and a matte complexion, it's also versatile enough for everyday wear. From sparkles to abstract eyeliner and more, the '70s was an inspirational decade for good reason and birthed a handful of timeless beauty trends. While the decade is long over, '70s beauty trends are just as popular today as they were back then. Ahead, we've rounded up a list of '70s-themed makeup looks that will make you want to throw a disco party ASAP. Pick a foundation that has a radiant finish for dreamy results. Rebecca swears by the Giorgio Armani Luminous Silk Foundation ($65).
Exaggerated Cut-Crease
"Kevyn Aucoin’s eyelash curler is amazing while you’re at it," he says. Because if you’re buying one for a cut crease, you may as well buy one that's great for curling lashes too. If you’re looking for late-night dancing at Studio 54, glittery, shimmery disco eyes are the price of admission. "If you're just starting to play with pink, I think it's best to start with a lip balm," says makeup artist Joseph Carrillo, who recommends this green-to-pink balm.
Baby Bangs
With the same Aftertaste shade, blend with a fluffy eyeshadow brush over your lids and slightly above the crease. Keeping eyes open (this is especially helpful for those with hooded eyes), draw a thin line with a liner brush and the shade Edible Gem. Start from just above the inner corner, working slightly above the crease, then down to the outer corner and out past the tip of the brow. Soften the lines by blending out with the shade Finish Sensual. For liner, create a subtle wing and define the lower lash line with a bronze eyeliner—we love to opt for the PIXI Endless Silky Eye Pen in Bronze Beam. Add your fave mascara to top and bottom lashes (another 70s go-to) and sport a middle part for the finishing touch.
Iconic ‘70s Makeup Looks for the Modern Era
Abergel points to the shag as one of the hairstyles that defined the '70s. Here, Miley Cyrus wears hers in a platinum blonde shade with brow-grazing bangs for a rocker chic look. While the '90s had high pigtails, the '70s were all about keeping them low, loosely grouped together, light, airy, and without too much polish, Dueñas explains.
"Similar to women today, women in the '70s wore makeup that made them feel independent, empowered, and confident," says Melissa Baker, director of education for Merle Norman Cosmetics. It gave a nod to retro smoky eyes and skinny brows, revolved around the glitter ball of decadent disco, and pogo-ed into avant-garde punk. From the barely-there natural looks to super glam sheen, the makeup trends in the 1970s were as opposite as you could get. Here’s our guide to the makeup colours and looks of this decade.
According to celebrity stylist Michael Dueñas, today's version is slightly longer for the option to push to the side or wear in the front. "Have your stylist lay their comb at the start of your hairline going to the back of your head," he says. "Where the comb lifts up is how thick your bang section should be."
Daisy Jones & The Six: Top '70s Hair Products & Styles - Refinery29
Daisy Jones & The Six: Top '70s Hair Products & Styles.
Posted: Wed, 08 Mar 2023 08:00:00 GMT [source]
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“Modern cut-crease eye looks are usually extended outwards towards the tail of the brow, while ‘70s cut-creases are much more rounded,” explains Hernandez. Fawcett became a star when she was cast in Charlie's Angels, and as a result, everyone wanted this hair during that decade (and well into the '80s, too). You'll need a decent barrel brush (We love Drybar's Double Pint Round Ceramic Brush, $42) to help recreate this look.
"It leaves just a wash of color, but enough to be noticeable," he says. Taking inspiration from YouTuber creators, Hines started out by doing her own makeup. She’d experiment with different beauty and special effects looks on her Instagram account. As she continued exploring the craft, she slowly began to delve into special-effects makeup, simulating cuts with scar wax and gel blood and applying prosthetics to completely transform herself. Eternal beauty Goldie Hawn pulled off a plethora of glamorous styles throughout the decade, mostly with an emphasis on tousled curls.
Ask anyone who was there in the '70s and they'll tell you it was a time for long, free-flowing locks with a dead-center part. As Tardo puts it, "The allure of the '70s hair is perpetuated through the iconic time's reputation for glamour and cool." And this style is nothing if not glamorous and cool. The seventh image introduces a zesty twist to the 70s look with vibrant citrus tones.
Then, use a 1-inch ceramic curling or iron brush to bend the tips of of the bangs outward. TikTok, Instagram, and red carpets galore are calling for a return of the ‘70s. Everyone has seemingly gotten aboard the curtain bang train, Farrah Fawcett-esque flips are everywhere, and massive, fluffed-up volume is having a mega-moment.
Besides the monumental rise of disco music, the entertainment industry exploded with notable beauty trends led by a series of household names. To date, people still try to recreate Diana Ross’s exaggerated eyelashes, Donna Summer’s fierce red nails, and Farrah Fawcett’s signature flipped hairdo. Keep things subdued by swapping out your go-to foundation for a base of moisturized skin and a bit of concealer under the eyes. Warm up your face with a fluffy blush brush and the PACIFICA Desert Sunset Matte Blush & Bronze, applying the rosy shade to the apples of your cheeks and bronzer to the hollows of your cheeks. Don’t forget to gently dust the bronzer over the nose, by the hairline, and on the chin for an all-over glow. This look is all about subtlety, so be sure to keep a light hand—it’s always easier to add a layer than take one off.
This gradual tanning lotion has won Allure’s Readers Choice Award for self-tanner many, many times over thanks to its ease of application (no gloves required).
In the early 1970s, all the girls were wearing deep fruit colors like plum and mulberry. Eyebrows were extreme in the ’70s — either super fluffy and natural, or super thin and shaped. Reminiscent of Marsha Brady, this trend is great paired with straight, smooth locks, but also looks great if you have soft waves. The 1970s are making a comeback in the fashion and beauty worlds (as seen on Urban Outfitters’ blog and spring collection). To achieve these fun and creative looks at home, Lim highly suggests purchasing a striper tool for precision. She also suggests shopping for earth tone polishes including latte brown, burnt orange, mustard, chocolate brown, pearl, and mauve when you go in for an authentic mani.
The model’s teal-accented hair and tangerine lips make for a refreshing and youthful style. The key to her look was her bright, glowing skin, which I'll be replicating through the use of a few select skincare products and a luminous foundation. Urban Decay’s playful range of colors — from matte cobalt blue to metallic orange — make it the perfect pencil for building a playful look. For more of a metallic Ziggy Stardust look, swipe on this buildable shimmery liquid shadow on top of your powder eyeshadow for an opaque finish. If you’re looking to create a sharp flick or play with more abstract shapes, a crisp liquid liner pen will glide on more easily.
We love this interpretation of the trend by makeup pro Danielle Marcan, who has paired a bold feline flick with icy blue eyeshadow. Feathery, flippy hair of the '70s has made its way back into modern circles, with swoopy curtain bangs paving the way. "I recommend blowing those pieces away from the face, letting the brush heat up. Then cool down and lastly, spray with a good flexible hairspray." This shadow look makes us want to get dressed and go out dancing. The contrast between the black and white matte tones and elevated wing shape screams '70s. Matte nude lips and skin spotlight the eyes exactly where they should be.
While you can cap your styling there, Castillo recommends backcombing at the crown for a bit of added texture. Indulge in these iconic 70s makeup looks and let the spirit of the decade infuse your beauty routine with its unique blend of boldness, creativity, and freedom. Whether you’re channeling the disco glam or embracing the bohemian allure, there’s a 70s style waiting to be revived and reimagined by you. The fifth image takes us to the heart of the flower power movement. The model’s soft curls are adorned with floral accents, and her makeup features dewy skin and a pop of pink on the cheeks and lips.
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